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Deal Sheet: 2026 Sequoia Platinum 4WD
Thurston Toyota · Ukiah, CA · VIN: 7SVAAABA4TX093362
Negotiation Guide
Opening Offer
$83,593
Fair Price
$85,093
Walk Away Above
$85,806
- • Recent buyers paid ~$719 below MSRP
- • Sitting 69 days (avg 38) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,001
Est. Invoice$78,731
Holdback$1,730
MSRP (Sticker)$86,518
Asking Price$86,518
Markup$0
Dealer Margin on This Car$9,517
Percentile71% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold1086
Avg Markup-$719
Median Markup$0
Best Deal-$10,039
Worst Deal+$9,995
% Sold Below MSRP75%
Avg Days to Sell38 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)+$650
Avg Markup (Sequoia)+$998
% Below MSRP78%
Avg Days to Sell37 days
Avg Sold Markup+$26
Price History
May 26, 2026$87,866 → $86,518(-$1,348)
Jun 25, 2026$86,518 → $84,788(-$1,730)
Jun 30, 2026$84,788 → $86,518(+$1,730)
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