Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 7SVAAABA3TX100589

Negotiation Guide

Opening Offer

$87,413

Fair Price

$88,913

Walk Away Above

$89,078

• Recent buyers paid ~$330 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$79,426

Est. Invoice$81,211

Holdback (est.)$1,785

MSRP (Sticker)$89,243

Dealer Add-Ons (DIA)+$1,599

Asking Price$91,441

Markup+$2,198

Markup includes $1,599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$12,015

Percentile97% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)+$892

Avg Markup (Sequoia)+$2,198

% Below MSRP32%

Avg Days to Sell25 days

Avg Sold Markup+$1,026

Price History

Jul 10, 2026$89,243 → $91,441(+$2,198)

Jul 11, 2026$91,441 → $93,040(+$1,599)

Jul 14, 2026$93,040 → $91,441(-$1,599)

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