Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 7SVAAABA2TX30D865

Negotiation Guide

Opening Offer

$88,287

Fair Price

$89,787

Walk Away Above

$89,952

• Recent buyers paid ~$330 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$80,204

Est. Invoice$82,006

Holdback (est.)$1,802

MSRP (Sticker)$90,117

Dealer Add-Ons (DIA)+$1,599

Asking Price$92,315

Markup+$2,198

Markup includes $1,599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$12,111

Percentile97% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)+$892

Avg Markup (Sequoia)+$2,198

% Below MSRP32%

Avg Days to Sell25 days

Avg Sold Markup+$1,026

Price History

Jul 11, 2026$92,315 → $93,914(+$1,599)

Jul 14, 2026$93,914 → $92,315(-$1,599)

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