Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Fowler Toyota · Norman, OK · VIN: 7SVAAABA2TX29D063

Negotiation Guide

Opening Offer

$88,001

Fair Price

$89,501

Walk Away Above

$89,666

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$79,950

Est. Invoice$81,746

Holdback (est.)$1,797

MSRP (Sticker)$89,831

Asking Price$90,430

Markup+$599

Est. Dealer Margin on This Car$10,480

Percentile79% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Sequoia)+$1,498

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$776

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