Deal Sheet: 2026 Sequoia Limited RWD

Landers Toyota NWA · Rogers, AR · VIN: 7SVAAAAAXTX005402

Negotiation Guide

Opening Offer

$76,118

Fair Price

$77,618

Walk Away Above

$77,761

• Recent buyers paid ~$286 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,335

Est. Invoice$70,893

Holdback (est.)$1,558

MSRP (Sticker)$77,904

Dealer Add-Ons (DIA)+$799

Asking Price$78,832

Markup+$928

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,497

Percentile92% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold151

Avg Markup-$286

Median Markup$0

Best Deal-$6,169

Worst Deal+$5,347

% Sold Below MSRP67%

Avg Days to Sell22 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sequoia)+$664

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$262

Price History

Jul 12, 2026$78,703 → $78,033(-$670)

Jul 14, 2026$78,033 → $78,832(+$799)

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