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Deal Sheet: 2026 Sequoia Limited RWD
Norm Reeves Toyota Dallas · Dallas, TX · VIN: 7SVAAAAAXTX005304
This Is Already a Great Deal
Opening Offer
$69,821
Asking Price
$71,980
Max Price
$71,980
- • Recent buyers paid ~$398 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,026 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,890
Est. Invoice$70,438
Holdback (est.)$1,548
MSRP (Sticker)$77,404
Asking Price$71,980
Markup-$5,424
Est. Dealer Margin on This Car$3,090
Percentile4% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold193
Avg Markup-$398
Median Markup$0
Best Deal-$6,169
Worst Deal+$3,020
% Sold Below MSRP69%
Avg Days to Sell22 days
Dealer Profile
Inventory187 vehicles
Avg Markup (All Models)-$829
Avg Markup (Sequoia)-$2,520
% Below MSRP91%
Avg Days to Sell23 days
Avg Sold Markup-$1,472
Price History
Jul 11, 2026$77,404 → $71,980(-$5,424)
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