Deal Sheet: 2026 Sequoia Limited RWD

J. Allen Toyota · Gulfport, MS · VIN: 7SVAAAAA9TX31H294

Negotiation Guide

Opening Offer

$77,187

Fair Price

$78,687

Walk Away Above

$78,830

• Recent buyers paid ~$286 below MSRP

Price Breakdown

Est. Dealer Cost$70,286

Est. Invoice$71,865

Holdback (est.)$1,579

MSRP (Sticker)$78,973

Asking Price$79,398

Markup+$425

Est. Dealer Margin on This Car$9,112

Percentile84% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold151

Avg Markup-$286

Median Markup$0

Best Deal-$6,169

Worst Deal+$5,347

% Sold Below MSRP67%

Avg Days to Sell22 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$653

Avg Markup (Sequoia)+$425

% Below MSRP50%

Avg Days to Sell22 days

Avg Sold Markup-$564

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