← Vehicle Details
Deal Sheet: 2026 Sequoia Limited RWD
Fowler Toyota · Norman, OK · VIN: 7SVAAAAA9TX26A482
Negotiation Guide
Opening Offer
$73,042
Fair Price
$74,542
Walk Away Above
$74,770
- • Recent buyers paid ~$456 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,748
Est. Invoice$68,248
Holdback$1,500
MSRP (Sticker)$74,998
Dealer Add-Ons (DIA)+$1,895
Asking Price$77,492
Markup+$2,494
Dealer Margin on This Car$10,744
Percentile96% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold196
Avg Markup-$456
Median Markup$0
Best Deal-$6,094
Worst Deal+$7,245
% Sold Below MSRP74%
Avg Days to Sell22 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)+$646
Avg Markup (Sequoia)+$2,494
% Below MSRP41%
Avg Days to Sell22 days
Avg Sold Markup+$603
Price History
Jun 6, 2026$77,623 → $76,130(-$1,493)
Jun 9, 2026$76,130 → $77,492(+$1,362)
Cheaper Sequoia Limited RWD Inventory
Texana ToyotaOrange, TX
-$6,169$72,08018d
Mike Calvert ToyotaHouston, TX
-$6,042$72,23129d
Mike Calvert ToyotaHouston, TX
-$6,042$72,23137d
Post Oak ToyotaMidwest City, OK
-$5,689$72,78439d
Toyota of New OrleansNew Orleans, LA
-$5,683$72,5908d
Post Oak ToyotaMidwest City, OK
-$5,596$72,02736d
Gullo Toyota of ConroeConroe, TX
-$5,407$72,49129d
Mike Calvert ToyotaHouston, TX
-$5,042$73,23137d
Gullo Toyota of ConroeConroe, TX
-$4,775$71,9168d
Family Toyota of ArlingtonArlington, TX
-$4,725$73,9341d