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Deal Sheet: 2026 Sequoia Limited RWD
Landers Toyota NWA · Rogers, AR · VIN: 7SVAAAAA9TX005410
Negotiation Guide
Opening Offer
$76,118
Fair Price
$77,618
Walk Away Above
$77,761
- • Recent buyers paid ~$286 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,335
Est. Invoice$70,893
Holdback (est.)$1,558
MSRP (Sticker)$77,904
Dealer Add-Ons (DIA)+$799
Asking Price$77,904
Markup$0
Est. Dealer Margin on This Car$8,569
Percentile75% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold151
Avg Markup-$286
Median Markup$0
Best Deal-$6,169
Worst Deal+$5,347
% Sold Below MSRP67%
Avg Days to Sell22 days
Dealer Profile
Inventory868 vehicles
Avg Markup (All Models)-$1,072
Avg Markup (Sequoia)+$664
% Below MSRP77%
Avg Days to Sell24 days
Avg Sold Markup-$262
Price History
Jul 18, 2026$78,703 → $78,033(-$670)
Jul 19, 2026$78,033 → $77,904(-$129)
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