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Deal Sheet: 2026 Sequoia Limited RWD
Bob Howard Toyota · Oklahoma City, OK · VIN: 7SVAAAAA7TX32E552
Negotiation Guide
Opening Offer
$76,788
Fair Price
$78,288
Walk Away Above
$78,431
- • Recent buyers paid ~$286 below MSRP
Price Breakdown
Est. Dealer Cost$69,931
Est. Invoice$71,502
Holdback (est.)$1,571
MSRP (Sticker)$78,574
Asking Price$78,574
Markup$0
Est. Dealer Margin on This Car$8,643
Percentile75% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold151
Avg Markup-$286
Median Markup$0
Best Deal-$6,169
Worst Deal+$5,347
% Sold Below MSRP67%
Avg Days to Sell22 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$476
Avg Markup (Sequoia)+$117
% Below MSRP93%
Avg Days to Sell24 days
Avg Sold Markup-$335
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