Deal Sheet: 2026 Sequoia Limited RWD

Bob Howard Toyota · Oklahoma City, OK · VIN: 7SVAAAAA5TX29B650

Negotiation Guide

Opening Offer

$77,263

Fair Price

$78,763

Walk Away Above

$78,906

• Recent buyers paid ~$286 below MSRP

Price Breakdown

Est. Dealer Cost$70,354

Est. Invoice$71,935

Holdback (est.)$1,581

MSRP (Sticker)$79,049

Asking Price$79,049

Markup$0

Est. Dealer Margin on This Car$8,695

Percentile75% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold151

Avg Markup-$286

Median Markup$0

Best Deal-$6,169

Worst Deal+$5,347

% Sold Below MSRP67%

Avg Days to Sell22 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$476

Avg Markup (Sequoia)+$117

% Below MSRP93%

Avg Days to Sell24 days

Avg Sold Markup-$335

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