Deal Sheet: 2026 Sequoia Limited RWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 7SVAAAAA3TX26B191

Negotiation Guide

Opening Offer

$75,166

Fair Price

$76,666

Walk Away Above

$76,894

• Recent buyers paid ~$456 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,639

Est. Invoice$70,181

Holdback$1,542

MSRP (Sticker)$77,122

Dealer Add-Ons (DIA)+$895

Asking Price$78,516

Markup+$1,394

Dealer Margin on This Car$9,877

Percentile87% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold196

Avg Markup-$456

Median Markup$0

Best Deal-$6,094

Worst Deal+$7,245

% Sold Below MSRP74%

Avg Days to Sell22 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$337

Avg Markup (Sequoia)+$1,096

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup-$251

Price History

Jun 27, 2026$79,667 → $78,516(-$1,151)

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