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Deal Sheet: 2026 Sequoia Limited RWD

Toyota of Jackson · Jackson, MS · VIN: 7SVAAAAA2TX32H438

Negotiation Guide

Opening Offer
$77,163
Fair Price
$78,663
Walk Away Above
$78,806
  • Recent buyers paid ~$286 below MSRP

Price Breakdown

Est. Dealer Cost$70,265
Est. Invoice$71,844
Holdback (est.)$1,579
MSRP (Sticker)$78,949
Dealer Add-Ons (DIA)+$1,395
Asking Price$80,344
Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,079
Percentile94% of inventory is priced lower
Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold151
Avg Markup-$286
Median Markup$0
Best Deal-$6,169
Worst Deal+$5,347
% Sold Below MSRP67%
Avg Days to Sell22 days

Dealer Profile

Inventory137 vehicles
Avg Markup (All Models)+$429
Avg Markup (Sequoia)+$1,395
% Below MSRP30%
Avg Days to Sell24 days
Avg Sold Markup+$517