Deal Sheet: 2026 Sequoia Limited RWD

Fowler Toyota · Norman, OK · VIN: 7SVAAAAA2TX31I125

Negotiation Guide

Opening Offer

$76,788

Fair Price

$78,288

Walk Away Above

$78,431

• Recent buyers paid ~$286 below MSRP

Price Breakdown

Est. Dealer Cost$69,931

Est. Invoice$71,502

Holdback (est.)$1,571

MSRP (Sticker)$78,574

Asking Price$79,173

Markup+$599

Est. Dealer Margin on This Car$9,242

Percentile91% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold151

Avg Markup-$286

Median Markup$0

Best Deal-$6,169

Worst Deal+$5,347

% Sold Below MSRP67%

Avg Days to Sell22 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Sequoia)+$1,498

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$776

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