Deal Sheet: 2026 Sequoia Limited RWD

Fowler Toyota · Norman, OK · VIN: 7SVAAAAA0TX005375

Negotiation Guide

Opening Offer

$73,050

Fair Price

$74,550

Walk Away Above

$74,774

• Recent buyers paid ~$448 below MSRP

Price Breakdown

Est. Dealer Cost$66,748

Est. Invoice$68,248

Holdback$1,500

MSRP (Sticker)$74,998

Dealer Add-Ons (DIA)+$1,895

Asking Price$77,492

Markup+$2,494

Dealer Margin on This Car$10,744

Percentile97% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$448

Median Markup$0

Best Deal-$6,094

Worst Deal+$7,245

% Sold Below MSRP74%

Avg Days to Sell22 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)+$619

Avg Markup (Sequoia)+$2,494

% Below MSRP42%

Avg Days to Sell22 days

Avg Sold Markup+$622

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