This Is Already a Great Deal
Opening Offer
$37,824
Asking Price
$38,994
Max Price
$38,994
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $243 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,090
Est. Invoice$37,293
Holdback (est.)$1,203
MSRP (Sticker)$40,100
Asking Price$38,994
Markup-$1,106
Est. Dealer Margin on This Car$2,904
Percentile11% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory426 vehicles
Avg Markup (All Models)-$1,098
Avg Markup (Sorento)-$1,117
% Below MSRP19%
Avg Days to Sell41 days
Avg Sold Markup-$1,171
Cheaper Sorento S Inventory
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-$1,620$39,46049d
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-$1,620$38,56549d
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-$1,604$40,8757d