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Deal Sheet: 2026 Sorento S

McFarland Kia · North Hampton, NH · VIN: 5XYRLDJCXTG452700

Negotiation Guide

Opening Offer
$37,789
Fair Price
$39,289
Walk Away Above
$39,719
  • Recent buyers paid ~$861 below MSRP

Price Breakdown

Est. Dealer Cost$36,135
Est. Invoice$37,340
Holdback (est.)$1,205
MSRP (Sticker)$40,150
Asking Price$39,290
Markup-$860
Est. Dealer Margin on This Car$3,155
Percentile46% of inventory is priced lower
Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles
Avg Markup (All Models)-$934
Avg Markup (Sorento)-$971
% Below MSRP52%
Avg Days to Sell29 days
Avg Sold Markup-$1,016