This Is Already a Great Deal
Opening Offer
$37,749
Asking Price
$38,916
Max Price
$38,916
- • Recent buyers paid ~$859 below MSRP
- • Asking price is already $500 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,248
Est. Invoice$37,456
Holdback (est.)$1,208
MSRP (Sticker)$40,275
Asking Price$38,916
Markup-$1,359
Est. Dealer Margin on This Car$2,669
Percentile1% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2612
Avg Markup-$859
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory253 vehicles
Avg Markup (All Models)-$1,240
Avg Markup (Sorento)-$1,403
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,065
Cheaper Sorento S Inventory
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Fort Wayne KiaFort Wayne, IN
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-$1,673$39,71753d
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-$1,620$39,46053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56553d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87511d