This Is Already a Great Deal
Opening Offer
$37,605
Asking Price
$38,768
Max Price
$38,768
- • Recent buyers paid ~$863 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Asking price is already $355 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,193
Est. Invoice$37,399
Holdback (est.)$1,206
MSRP (Sticker)$40,214
Asking Price$38,768
Markup-$1,446
Est. Dealer Margin on This Car$2,575
Percentile0% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2449
Avg Markup-$863
Median Markup-$867
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory384 vehicles
Avg Markup (All Models)-$1,061
Avg Markup (Sorento)-$1,300
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,094
Cheaper Sorento S Inventory
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-$1,673$39,71747d
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-$1,620$39,46047d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56547d
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-$1,604$40,8755d