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Deal Sheet: 2026 Sorento S

University Kia · Huntsville, AL · VIN: 5XYRLDJCXTG428865

This Is Already a Great Deal

Opening Offer
$37,262
Asking Price
$38,414
Max Price
$38,414
  • Recent buyers paid ~$861 below MSRP
  • Asking price is already $395 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,703
Est. Invoice$36,893
Holdback (est.)$1,190
MSRP (Sticker)$39,670
Asking Price$38,414
Markup-$1,256
Est. Dealer Margin on This Car$2,711
Percentile3% of inventory is priced lower
Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles
Avg Markup (All Models)-$1,074
Avg Markup (Sorento)-$1,189
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,043