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Deal Sheet: 2026 Sorento S
Vision Kia East Rochester · East Rochester, NY · VIN: 5XYRLDJCXTG405635
This Is Already a Great Deal
Opening Offer
$36,936
Asking Price
$38,078
Max Price
$38,078
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $324 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,339
Est. Invoice$36,516
Holdback (est.)$1,178
MSRP (Sticker)$39,265
Asking Price$38,078
Markup-$1,187
Est. Dealer Margin on This Car$2,740
Percentile7% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$1,081
Avg Markup (Sorento)-$1,214
% Below MSRP54%
Avg Days to Sell33 days
Avg Sold Markup-$1,127
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