This Is Already a Great Deal
Opening Offer
$38,607
Asking Price
$39,801
Max Price
$39,801
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $461 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,013
Est. Invoice$38,246
Holdback (est.)$1,234
MSRP (Sticker)$41,125
Asking Price$39,801
Markup-$1,324
Est. Dealer Margin on This Car$2,789
Percentile1% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2449
Avg Markup-$863
Median Markup-$867
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,103
Avg Markup (Sorento)-$1,188
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,158
Cheaper Sorento S Inventory
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-$1,734$39,16047d
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-$1,734$39,16047d
Fort Wayne KiaFort Wayne, IN
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-$1,676$41,37447d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37447d
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-$1,673$39,71747d
Kia of MeridianMeridian, MS
-$1,620$39,46047d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56547d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8755d