This Is Already a Great Deal
Opening Offer
$37,237
Asking Price
$38,389
Max Price
$38,389
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $388 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,676
Est. Invoice$36,865
Holdback (est.)$1,189
MSRP (Sticker)$39,640
Asking Price$38,389
Markup-$1,251
Est. Dealer Margin on This Car$2,713
Percentile4% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,194
Avg Markup (Sorento)-$1,460
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,275
Cheaper Sorento S Inventory
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Fort Wayne KiaFort Wayne, IN
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-$1,676$41,37449d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37449d
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-$1,673$39,71749d
Kia of MeridianMeridian, MS
-$1,620$39,46049d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56549d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8757d