This Is Already a Great Deal
Opening Offer
$36,960
Asking Price
$38,103
Max Price
$38,103
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $331 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,366
Est. Invoice$36,544
Holdback (est.)$1,179
MSRP (Sticker)$39,295
Asking Price$38,103
Markup-$1,192
Est. Dealer Margin on This Car$2,738
Percentile6% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory675 vehicles
Avg Markup (All Models)-$1,184
Avg Markup (Sorento)-$1,134
% Below MSRP74%
Avg Days to Sell25 days
Avg Sold Markup-$1,104
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