Negotiation Guide
Opening Offer
$38,912
Fair Price
$40,412
Walk Away Above
$40,844
- • Recent buyers paid ~$863 below MSRP
Price Breakdown
Est. Dealer Cost$37,148
Est. Invoice$38,386
Holdback (est.)$1,238
MSRP (Sticker)$41,275
Asking Price$40,513
Markup-$762
Est. Dealer Margin on This Car$3,366
Percentile52% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$739
Avg Markup (Sorento)-$713
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$781
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69750d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46020d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71750d
Kia of MeridianMeridian, MS
-$1,620$39,46050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56550d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8758d