This Is Already a Great Deal
Opening Offer
$37,375
Asking Price
$38,531
Max Price
$38,531
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $153 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,591
Est. Invoice$36,777
Holdback (est.)$1,186
MSRP (Sticker)$39,545
Asking Price$38,531
Markup-$1,014
Est. Dealer Margin on This Car$2,941
Percentile29% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$1,194
Avg Markup (Sorento)-$1,218
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,370
Cheaper Sorento S Inventory
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Fort Wayne KiaFort Wayne, IN
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-$1,673$39,71751d
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-$1,620$39,46051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56551d
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-$1,604$40,8759d