Negotiation Guide
Opening Offer
$37,765
Fair Price
$39,265
Walk Away Above
$39,803
- • Recent buyers paid ~$861 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$36,306
Est. Invoice$37,516
Holdback (est.)$1,210
MSRP (Sticker)$40,340
Asking Price$39,570
Markup-$770
Est. Dealer Margin on This Car$3,264
Percentile51% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory341 vehicles
Avg Markup (All Models)-$843
Avg Markup (Sorento)-$813
% Below MSRP25%
Avg Days to Sell34 days
Avg Sold Markup-$928
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69752d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46022d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71752d
Kia of MeridianMeridian, MS
-$1,620$39,46052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56552d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87510d