This Is Already a Great Deal
Opening Offer
$39,109
Asking Price
$40,319
Max Price
$40,319
- • Recent buyers paid ~$863 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
- • Asking price is already $293 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,521
Est. Invoice$38,772
Holdback (est.)$1,251
MSRP (Sticker)$41,690
Asking Price$40,319
Markup-$1,371
Est. Dealer Margin on This Car$2,798
Percentile1% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory590 vehicles
Avg Markup (All Models)-$1,493
Avg Markup (Sorento)-$1,364
% Below MSRP39%
Avg Days to Sell36 days
Avg Sold Markup-$1,418
Cheaper Sorento S Inventory
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-$1,734$39,16050d
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-$1,734$39,16050d
Fort Wayne KiaFort Wayne, IN
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-$1,676$41,37450d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71750d
Kia of MeridianMeridian, MS
-$1,620$39,46050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56550d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8758d