Deal Sheet: 2026 Sorento S

Berlin City Kia, Burlington · Williston, VT · VIN: 5XYRLDJC7TG453254

Negotiation Guide

Opening Offer

$36,933

Fair Price

$38,433

Walk Away Above

$38,974

• Recent buyers paid ~$861 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,564

Est. Invoice$36,749

Holdback (est.)$1,185

MSRP (Sticker)$39,515

Asking Price$38,509

Markup-$1,006

Est. Dealer Margin on This Car$2,946

Percentile32% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold2552

Avg Markup-$861

Median Markup-$873

Best Deal-$1,531

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$1,143

Avg Markup (Sorento)-$1,182

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,247

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