This Is Already a Great Deal
Opening Offer
$37,237
Asking Price
$38,389
Max Price
$38,389
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $390 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,676
Est. Invoice$36,865
Holdback (est.)$1,189
MSRP (Sticker)$39,640
Asking Price$38,389
Markup-$1,251
Est. Dealer Margin on This Car$2,713
Percentile3% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$1,089
Avg Markup (Sorento)-$1,099
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,164
Cheaper Sorento S Inventory
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Fort Wayne KiaFort Wayne, IN
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Kia of San AngeloSan Angelo, TX
-$1,676$41,37451d
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-$1,673$39,71751d
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-$1,620$39,46051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56551d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8759d