This Is Already a Great Deal
Opening Offer
$37,673
Asking Price
$38,838
Max Price
$38,838
- • Recent buyers paid ~$861 below MSRP
- • Sitting 53 days (avg 34) — extra leverage
- • Asking price is already $256 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,162
Est. Invoice$37,367
Holdback (est.)$1,205
MSRP (Sticker)$40,180
Asking Price$38,838
Markup-$1,342
Est. Dealer Margin on This Car$2,676
Percentile1% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory269 vehicles
Avg Markup (All Models)-$1,198
Avg Markup (Sorento)-$1,341
% Below MSRP52%
Avg Days to Sell36 days
Avg Sold Markup-$1,322
Cheaper Sorento S Inventory
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Kia of San AngeloSan Angelo, TX
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-$1,673$39,71753d
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-$1,620$39,46053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56553d
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-$1,604$40,87511d