Deal Sheet: 2026 Sorento S

Wagner Kia of Shrewsbury · Shrewsbury, MA · VIN: 5XYRLDJC7TG426068

Negotiation Guide

Opening Offer

$38,188

Fair Price

$39,688

Walk Away Above

$40,227

• Recent buyers paid ~$861 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,689

Est. Invoice$37,911

Holdback (est.)$1,223

MSRP (Sticker)$40,765

Asking Price$39,707

Markup-$1,058

Est. Dealer Margin on This Car$3,019

Percentile18% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2552

Avg Markup-$861

Median Markup-$873

Best Deal-$1,531

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory486 vehicles

Avg Markup (All Models)-$900

Avg Markup (Sorento)-$840

% Below MSRP31%

Avg Days to Sell33 days

Avg Sold Markup-$880

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