This Is Already a Great Deal
Opening Offer
$38,342
Asking Price
$39,528
Max Price
$39,528
- • Recent buyers paid ~$863 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Asking price is already $208 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,747
Est. Invoice$37,972
Holdback (est.)$1,225
MSRP (Sticker)$40,830
Asking Price$39,528
Markup-$1,302
Est. Dealer Margin on This Car$2,781
Percentile2% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2449
Avg Markup-$863
Median Markup-$867
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory193 vehicles
Avg Markup (All Models)-$1,197
Avg Markup (Sorento)-$1,381
% Below MSRP42%
Avg Days to Sell31 days
Avg Sold Markup-$1,261
Cheaper Sorento S Inventory
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-$1,787$39,69747d
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-$1,734$39,16047d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16047d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46017d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37447d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37447d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71747d
Kia of MeridianMeridian, MS
-$1,620$39,46047d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56547d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8755d