Negotiation Guide
Opening Offer
$37,829
Fair Price
$39,329
Walk Away Above
$39,864
- • Recent buyers paid ~$863 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$36,360
Est. Invoice$37,572
Holdback (est.)$1,212
MSRP (Sticker)$40,400
Asking Price$39,352
Markup-$1,048
Est. Dealer Margin on This Car$2,992
Percentile20% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory141 vehicles
Avg Markup (All Models)-$925
Avg Markup (Sorento)-$1,010
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$827
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69750d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46020d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71750d
Kia of MeridianMeridian, MS
-$1,620$39,46050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56550d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8758d