This Is Already a Great Deal
Opening Offer
$38,237
Asking Price
$39,420
Max Price
$39,420
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $382 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,599
Est. Invoice$37,818
Holdback (est.)$1,220
MSRP (Sticker)$40,665
Asking Price$39,420
Markup-$1,245
Est. Dealer Margin on This Car$2,822
Percentile4% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory594 vehicles
Avg Markup (All Models)-$1,038
Avg Markup (Sorento)-$1,165
% Below MSRP60%
Avg Days to Sell26 days
Avg Sold Markup-$1,117
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69748d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16048d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46018d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71748d
Kia of MeridianMeridian, MS
-$1,620$39,46048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56548d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8756d