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Deal Sheet: 2026 Sorento S
Bergstrom Kia of Oshkosh · Oshkosh, WI · VIN: 5XYRLDJC6TG446344
This Is Already a Great Deal
Opening Offer
$36,792
Asking Price
$37,930
Max Price
$37,930
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $354 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,231
Est. Invoice$36,405
Holdback (est.)$1,174
MSRP (Sticker)$39,145
Asking Price$37,930
Markup-$1,215
Est. Dealer Margin on This Car$2,700
Percentile5% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$1,169
Avg Markup (Sorento)-$1,276
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,264
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