This Is Already a Great Deal
Opening Offer
$37,121
Asking Price
$38,269
Max Price
$38,269
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $363 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,546
Est. Invoice$36,730
Holdback (est.)$1,185
MSRP (Sticker)$39,495
Asking Price$38,269
Markup-$1,226
Est. Dealer Margin on This Car$2,724
Percentile5% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory167 vehicles
Avg Markup (All Models)-$1,018
Avg Markup (Sorento)-$1,111
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,063
Cheaper Sorento S Inventory
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Fort Wayne KiaFort Wayne, IN
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Kia of San AngeloSan Angelo, TX
-$1,676$41,37449d
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-$1,673$39,71749d
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-$1,620$39,46049d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56549d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8757d