Negotiation Guide
Opening Offer
$38,257
Fair Price
$39,757
Walk Away Above
$40,293
- • Recent buyers paid ~$863 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$36,747
Est. Invoice$37,972
Holdback (est.)$1,225
MSRP (Sticker)$40,830
Asking Price$39,909
Markup-$921
Est. Dealer Margin on This Car$3,162
Percentile44% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory355 vehicles
Avg Markup (All Models)-$923
Avg Markup (Sorento)-$877
% Below MSRP49%
Avg Days to Sell33 days
Avg Sold Markup-$850
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69750d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46020d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71750d
Kia of MeridianMeridian, MS
-$1,620$39,46050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56550d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8758d