This Is Already a Great Deal
Opening Offer
$36,936
Asking Price
$38,078
Max Price
$38,078
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $326 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,339
Est. Invoice$36,516
Holdback (est.)$1,178
MSRP (Sticker)$39,265
Asking Price$38,078
Markup-$1,187
Est. Dealer Margin on This Car$2,740
Percentile7% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory147 vehicles
Avg Markup (All Models)-$1,138
Avg Markup (Sorento)-$1,283
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,083
Cheaper Sorento S Inventory
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-$1,673$39,71751d
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-$1,620$39,46051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56551d
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-$1,604$40,8759d