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Deal Sheet: 2026 Sorento S
Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYRLDJC5TG431074
This Is Already a Great Deal
Opening Offer
$36,756
Asking Price
$37,893
Max Price
$37,893
- • Recent buyers paid ~$863 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
- • Asking price is already $129 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,190
Est. Invoice$36,363
Holdback (est.)$1,173
MSRP (Sticker)$39,100
Asking Price$37,893
Markup-$1,207
Est. Dealer Margin on This Car$2,703
Percentile6% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$1,056
Avg Markup (Sorento)-$1,132
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,084
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