This Is Already a Great Deal
Opening Offer
$37,649
Asking Price
$38,813
Max Price
$38,813
- • Recent buyers paid ~$863 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
- • Asking price is already $253 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,135
Est. Invoice$37,340
Holdback (est.)$1,205
MSRP (Sticker)$40,150
Asking Price$38,813
Markup-$1,337
Est. Dealer Margin on This Car$2,678
Percentile1% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$1,234
Avg Markup (Sorento)-$1,440
% Below MSRP68%
Avg Days to Sell33 days
Avg Sold Markup-$1,202
Cheaper Sorento S Inventory
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-$1,734$39,16048d
Fort Wayne KiaFort Wayne, IN
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-$1,676$41,37448d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71748d
Kia of MeridianMeridian, MS
-$1,620$39,46048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56548d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8756d