Negotiation Guide
Opening Offer
$36,840
Fair Price
$38,340
Walk Away Above
$38,875
- • Recent buyers paid ~$861 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$35,469
Est. Invoice$36,651
Holdback (est.)$1,182
MSRP (Sticker)$39,410
Asking Price$38,791
Markup-$619
Est. Dealer Margin on This Car$3,322
Percentile76% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$676
Avg Markup (Sorento)-$818
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$755
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69752d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46022d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71752d
Kia of MeridianMeridian, MS
-$1,620$39,46052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56552d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87510d