Negotiation Guide
Opening Offer
$38,238
Fair Price
$39,738
Walk Away Above
$40,276
- • Recent buyers paid ~$861 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$36,734
Est. Invoice$37,958
Holdback (est.)$1,224
MSRP (Sticker)$40,815
Asking Price$39,743
Markup-$1,072
Est. Dealer Margin on This Car$3,010
Percentile15% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory167 vehicles
Avg Markup (All Models)-$787
Avg Markup (Sorento)-$981
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$776
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69752d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46022d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71752d
Kia of MeridianMeridian, MS
-$1,620$39,46052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56552d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87510d