This Is Already a Great Deal
Opening Offer
$37,623
Asking Price
$38,787
Max Price
$38,787
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $347 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,996
Est. Invoice$37,195
Holdback (est.)$1,200
MSRP (Sticker)$39,995
Asking Price$38,787
Markup-$1,208
Est. Dealer Margin on This Car$2,792
Percentile5% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$1,223
Avg Markup (Sorento)-$1,329
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,203
Cheaper Sorento S Inventory
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Fort Wayne KiaFort Wayne, IN
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Kia of San AngeloSan Angelo, TX
-$1,676$41,37451d
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-$1,673$39,71751d
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-$1,620$39,46051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56551d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8759d