Negotiation Guide
Opening Offer
$37,114
Fair Price
$38,614
Walk Away Above
$39,044
- • Recent buyers paid ~$861 below MSRP
Price Breakdown
Est. Dealer Cost$35,528
Est. Invoice$36,712
Holdback (est.)$1,184
MSRP (Sticker)$39,475
Asking Price$38,797
Markup-$678
Est. Dealer Margin on This Car$3,270
Percentile61% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory169 vehicles
Avg Markup (All Models)-$755
Avg Markup (Sorento)-$707
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$785
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69751d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16051d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46021d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37451d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37451d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71751d
Kia of MeridianMeridian, MS
-$1,620$39,46051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56551d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8759d