Negotiation Guide
Opening Offer
$37,386
Fair Price
$38,886
Walk Away Above
$39,428
- • Recent buyers paid ~$861 below MSRP
- • Sitting 53 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$35,973
Est. Invoice$37,172
Holdback (est.)$1,199
MSRP (Sticker)$39,970
Asking Price$39,261
Markup-$709
Est. Dealer Margin on This Car$3,288
Percentile55% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)-$755
Avg Markup (Sorento)-$712
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$785
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69753d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16053d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46023d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37453d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37453d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71753d
Kia of MeridianMeridian, MS
-$1,620$39,46053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56553d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87511d