Deal Sheet: 2026 Sorento S

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYRLDJC3TG462551

Negotiation Guide

Opening Offer

$39,300

Fair Price

$40,800

Walk Away Above

$41,350

• Recent buyers paid ~$863 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$37,710

Est. Invoice$38,967

Holdback (est.)$1,257

MSRP (Sticker)$41,900

Asking Price$40,883

Markup-$1,017

Est. Dealer Margin on This Car$3,173

Percentile29% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2449

Avg Markup-$863

Median Markup-$867

Best Deal-$1,520

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Sorento)-$822

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

Cheaper Sorento S Inventory

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-$1,734$39,16047d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46017d

Kia of San AngeloSan Angelo, TX

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Kia of San AngeloSan Angelo, TX

-$1,676$41,37447d

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-$1,673$39,71747d

Kia of MeridianMeridian, MS

-$1,620$39,46047d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56547d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,8755d