Negotiation Guide
Opening Offer
$38,614
Fair Price
$40,114
Walk Away Above
$40,544
- • Recent buyers paid ~$861 below MSRP
Price Breakdown
Est. Dealer Cost$36,878
Est. Invoice$38,107
Holdback (est.)$1,229
MSRP (Sticker)$40,975
Asking Price$40,262
Markup-$713
Est. Dealer Margin on This Car$3,385
Percentile54% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$676
Avg Markup (Sorento)-$818
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$755
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69753d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16053d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46023d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37453d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37453d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71753d
Kia of MeridianMeridian, MS
-$1,620$39,46053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56553d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87511d