This Is Already a Great Deal
Opening Offer
$37,784
Asking Price
$38,953
Max Price
$38,953
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $236 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,045
Est. Invoice$37,247
Holdback (est.)$1,202
MSRP (Sticker)$40,050
Asking Price$38,953
Markup-$1,097
Est. Dealer Margin on This Car$2,908
Percentile12% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$1,306
Avg Markup (Sorento)-$1,336
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,495
Cheaper Sorento S Inventory
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-$1,673$39,71752d
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-$1,620$39,46052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56552d
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-$1,604$40,87510d