This Is Already a Great Deal
Opening Offer
$37,552
Asking Price
$38,713
Max Price
$38,713
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $246 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,838
Est. Invoice$37,033
Holdback (est.)$1,195
MSRP (Sticker)$39,820
Asking Price$38,713
Markup-$1,107
Est. Dealer Margin on This Car$2,875
Percentile10% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$1,008
Avg Markup (Sorento)-$1,294
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,021
Cheaper Sorento S Inventory
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Kia of San AngeloSan Angelo, TX
-$1,676$41,37453d
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-$1,673$39,71753d
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-$1,620$39,46053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56553d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87511d